Cat’s Cradle is a no-kill organization that provides many helpful animal welfare services in Harrisonburg, VA. They use the acronym “SMART” as a way to easily describe the primary services they provide. Their board approached me to explore social assets used for fundraising efforts.

I used their website as a starting point for brand identity, pulled in an icon pattern, and paired those elements with digestible copy treatments to create a visually interesting and informational social carousel.

The board reached out to me again to create a style guide, evergreen social assets, and marketing signage for their facility which I am currently exploring.