Fort Wayne Community Schools 2022 Digital Campaign aimed to drive recruitment through targeted programmatic and social ads. For this campaign I designed ads to raise awareness around the success that FWCS students can attain at all levels in different focus areas. Using FWCS’s color palette and fonts paired with custom and stock photography created a bright, fun, and youthful look. In addition to design I proposed using school mascots and alliterative verbs to further enhance the location-based targeted ad set.