Back to School Campaign

L O N G E O P T I C A L

Art Direction, Graphic Design

Longe Optical’s Back to School campaign runs from July to September. It requires multiple creative updates in that time period for print ads, digital banners, roadside banners, and social posts. I used retouched stock photography, in-house photography, illustrations and a pasteboard collage style for elevated for parents but kid-friendly visuals.

In-house photography provided by Chad Jenkins. Creative Direction provided by Tommy Moore.