Luxottica Trunk Show

L O N G E O P T I C A L

Art Direction, Graphic Design

I provided visuals for a weekend trunk show featuring a huge brand in eyeglasses. This brand umbrella contains higher-end, household name brands which caused me to explore something elegant and modern that would appeal to a shopper of those brands.

The trend of mixing neutrals and interesting product photography was beginning to pop up on Instagram feeds everywhere and I drew from both of those as I executed digital and print assets such as an email flight, digital ads, roadside banners, in-store signage, and postcards.

In-house photography provided by Chad Jenkins.