In Spring 2022 Mister Bee Potato Chip partnered with the New River Gorge Development Authority and West Virginia Hive to create a custom chip bag honoring the recent declaration of New River Gorge National Park & Preserve as a National Park. This bag used iconic imagery from the park with a monochromatic overlay treatment that felt modern and youthful — a crowd that is more and more becoming the visitors of these parks. Additionally, this design featured a badge meant to represent a passport stamp similar to those seen used by National Park admirers.