Father’s Day Campaign

S W E E T W A T E R

Art Direction, Graphic Design

Building off of the concept of musical bonds that exist between a parent and child our photography and videography Creative Directors tasked me with creating a visual identity for the video set and still graphics.

The look needed to feel authentic and warm as the time spent in the studio consisted of fathers and children sharing stories about music, performing together, and of children sharing stories about their father’s influences on their musical journey. I was able to achieve this by using muted colors in the designs and choosing homely textures and props for the video.

In-house photography provided by Corinne Ruth. Videography provided by Kelly Lynch and video team.