Live Sound Month

S W E E T W A T E R

Art Direction, Graphic Design

This promotion reinforces Sweetwater’s position as the experts in the Live Sound category by offering deals, promoting new releases, and providing helpful content to front-of-house engineers, gigging musicians, and sound techs.

I created a concept based around front-of-house engineers in their natural elements — behind a mixer in hopes of portraying the passion that comes with getting the perfect mix. Design elements such as light grunge texture, neon colors, and duct tape leaned in to this category as elements to which these shoppers would relate.

This promotion was one of the most well-received pieces of creative I worked on at Sweetwater by our internal clients. They appreciated the relative imagery, design elements, and seamless user experience between print and digital pieces.

In-house photography provided by Chad Jenkins.