Two lucky Sweetwater Instagram followers won a Tommy Lee signature cowbell signed by none other than the drummer himself. The social media team requested assets that looked similar but not identical to ensure they weren’t confused as the same assets by our followers. I used Lee’s star tattoo that was also featured on the bells as a background stamped, or airbrushed, element along with some grungier, masculine elements in hope of adding some of Lee’s personality to the visuals. This giveaway created a lot of fun engagement as Lee is a household name in the music maker community which also believes you can never have enough cowbell.